Why Your Website Isn’t Converting – and What to Do About It
Let’s be real — getting traffic is hard. But turning traffic into sales? Even harder.
If your website gets views but no action, it’s probably not your product. It’s your copy. As a freelance copywriter and content strategist, I’ve worked with brands that had amazing services but poor messaging. Here’s what I’ve learned — and what you can do about it.
Mistake 1: Talking About Your Brand Instead of Solving Problems
Most websites sound like this: “We are a team of passionate experts with 10 years of experience…” Cool, but your visitors don’t care — yet. They want to know what you can do for them. Great copy shifts the focus from “we” to “you.”
✅ Try this instead:
“We help online brands turn traffic into paying customers — with content that converts.”
Your Website Has No Clear Call to Action (Here’s How to Fix It)
If your copy doesn’t tell people what to do, they won’t do anything.
A CTA (Call to Action) needs to be specific, benefit-driven, and visible.
Examples that work:
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“Start your free trial”
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“Get your content audit”
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“Let’s boost your sales”
How to Write Headlines That Boost Website Conversions
People scan, not read. If your headline isn’t interesting, they’re gone in 2 seconds.
Strong copy grabs attention with emotion, benefits, or curiosity.
Try these headline formulas:
- “Struggling with [problem]? Here’s what to do”
- “X Ways to [achieve goal] Without [pain]”
- “How I Helped [client type] Increase Conversions by 50%”
Use Conversion-Focused Language to Boost Your Website
Words matter. Powerful verbs, clear structure, and persuasive formatting (like bullet points, bold text, testimonials) make your copy easier to read — and more convincing.
Final Thoughts
If your site isn’t converting, don’t change your product.
Change your message. Your website is your best salesperson — and the copy is its script.
As a freelance copywriter working with clients worldwide, I craft content that’s not just nice to read, but built to convert. Want to talk about your project? Let’s connect.
FAQ
A freelance copywriter writes clear, targeted content that helps your site turn visitors into customers. This includes headlines, product descriptions, landing pages, and CTAs – all optimized to boost engagement and drive conversions.
Strong copy speaks directly to your audience’s needs and leads them step by step toward taking action – whether that’s buying, signing up, or getting in touch. If your current content isn’t working, it’s usually because it’s too vague, too “me-focused,” or lacks a clear call to action.
Content writing informs and entertains. Conversion copywriting gets results. It’s written with a specific goal in mind – like increasing sales or getting more signups – and it’s backed by strategy, psychology, and testing. If you want your website to work harder, you need conversion-focused copy.