Polish iGaming Copywriter – Responsibility and Experience
Polish iGaming copywriting is a pretty specific niche. If you want to become a copywriter in the iGaming space, you should have some legal knowledge and at least basic experience in the entertainment industry.
Beyond technical understanding and how gambling platforms operate, it’s crucial to know the legal status of gambling and online casino licensing. It’s absolutely essential to provide only accurate, verified information in the content you create.
Learn what skills a Polish iGaming copywriter should have, how to work legally in this field, and what really matters when writing content!
Gambling Legality – a Polish iGaming Copywriter Must Know This
From experience, I know that people with no real understanding of the gambling industry often take on writing assignments like:
- reviews,
- tests,
- analyses,
- and other iGaming content.
The problem? They make a ton of mistakes – and those can lead to serious consequences.
One of the most serious copywriting errors is providing false information about the legality of online casinos. I’ve come across content creators who claimed that a certain brand operates legally in Poland and actively promoted it, unaware of the legal status of that casino’s license.
Bad iGaming copywriting isn’t just about not understanding the licensing rules. Many writers also lack basic awareness of Poland’s strict regulations around gambling promotion. You must know that advertising gambling in Poland is illegal!
The only legal gambling platforms in Poland are those licensed by the Ministry of Finance (and even those can’t be directly advertised). No other gambling websites are allowed to offer their services in the country – they’re blocked by the government, and Polish users don’t have access to them.
Is Writing About Gambling Legal?
In Poland, you can write about gambling developers and casinos, but only in an informational context. You’re not allowed to encourage gambling, registration, or claiming bonuses in any form.
Informational content and analysis must be factual, mentioning licenses, regulations, and the risks of uncontrolled gambling. iGaming content can describe offers, features, game quality, owners, or user reviews – but only when the information is 100% true and verified.
Clients for iGaming Copywriters
So why is there demand for iGaming content? It’s often for guest posts, game reviews, or developer-related write-ups. These articles are used for afiliate or SEO purposes on gambling websites and game aggregators that serve as information hubs.
However, not all websites respect basic legal principles or responsible content standards. As mentioned earlier, promoting illegal platforms, spreading misinformation, or encouraging gambling is strictly prohibited in Poland – and it’s best to stay away from that.
Of course, you can still write for industry sites in Polish, but it must remain strictly informational. Many websites target Poles living in Germany, the Netherlands, the UK, Czechia, Croatia, and other countries – where gambling laws differ and local portal owners want to reach those audiences.
Being a Polish iGaming Copywriter Means Responsibility
A skilled Polish iGaming copywriter is hard to find. Besides experience and industry knowledge, you need punctuality, precision, and a clear writing style.
If you’re looking for support with content creation for foundations, addiction support organizations, industry portals, or any group focused on legal and responsible gambling – I’d be happy to collaborate!